Google Trends data reveal a sharp trend: teeth and claws attract more interest than feathers, hooves or fins

نویسندگان

چکیده

Summary In nature conservation, the generation of public interest, attention or emotions is an important instrument for nature, biotope and species protection; in this, charismatic flagship play role. present study, flagship-making affiliation to a taxonomic unit as well morphological, ecological conservation traits were identified by analysing vertebrate from each five extant classes (Mammalia, Aves, Reptilia, Amphibia fishes). Google Trends data on 20 most Googled used, representation index was derived body mass, diet protection status these analysed. A clear concentration interest mammalian evident with help introduced index. Furthermore, higher mass clearly overrepresented data. Overall, patterns studied determined: belonging Mammalia, large carnivorous are frequently represented among species. For purposes, such popular can be specifically selected ambassadors protect entire biomes, which will therefore benefit less well. Possible ways use that perceived order further global endeavour briefly discussed.

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ژورنال

عنوان ژورنال: Environmental Conservation

سال: 2022

ISSN: ['0376-8929', '1469-4387']

DOI: https://doi.org/10.1017/s037689292200011x